Inferra AI / Company / CRCT

Cricut, Inc.

CRCT · Information Technology

Last earnings Aug 4, 2026

Key results

Revenuequarter

7%

Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Growthquarter

up 2%

Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Net incomequarter

$24.5 million

Net income of $24.5 million, up 24% compared to Q2 2024 SOUTH JORDAN, Utah, August 5, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Operating incomequarter

14%

We posted solid results in Q2 with sales growth of 2%, operating income growth of 14%, EPS growth of 22%, and paid subscriber growth of 7% to over 3 million paid subscribers said Ashish Arora, Chief Executive of Cricut.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

EPSquarter

22%

We posted solid results in Q2 with sales growth of 2%, operating income growth of 14%, EPS growth of 22%, and paid subscriber growth of 7% to over 3 million paid subscribers said Ashish Arora, Chief Executive of Cricut.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Second Quarter 2025 Financial Results Revenue was $172.1 million, up 2% from Q2 2024.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Platform revenuequarter

$80.7 million

Platform revenue was $80.7 million, up 4% over Q2 2024.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Products revenuequarter

$91.4 million

Products revenue was $91.4 million, up 1% from Q2 2024.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

International revenuequarter

8%

International revenue increased by 8% over Q2 2024 and was 21% of total revenue, up from 20% of total revenue in Q2 2024.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Gross marginquarter

59.0%

Gross margin was 59.0%, up from 53.5% in Q2 2024.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

AI analysis

Q2 2025 · reported Aug 5, 2025

Based on: Earnings release + parent 8-K + 10-Q — transcript not held

Gross margin · Q2 2025
59.0%
+5.5 pts vs year ago computed from stated figures
EX-99 · Aug 5, 2025
Net income · Q2 2025
$24.5M
EX-99 · Aug 5, 2025
Platform revenue · Q2 2025
$80.7M
EX-99 · Aug 5, 2025
Products revenue · Q2 2025
$91.4M
EX-99 · Aug 5, 2025

The quarter in charts

GAAP gross margin

Percent of revenue, as stated

0%37.5%75%53.5%Same quarter last year59.0%Q2 2025

EX-99 · Aug 5, 2025 Margin values as stated in the release.

Segment mix

Business-unit revenue, as stated

033.366.7100$91.4MProducts$80.7MPlatform

Segment revenue figures as stated in the event record.

Headline figures

MetricQ2 2025Prior qtrYear ago
Revenue7%——
Growthup 2%——
Net income$24.5 million——
Operating income14%——
EPS22%——
Platform revenue$80.7 million——
Products revenue$91.4 million——
International revenue8%—20%

EX-99 · Aug 5, 2025

Guidance · company-stated

No guidance located in the held release

Next earningsNo verified date on fileNo date is estimated or imported

Margin

Gross margin59.0%

Capital allocation

Dividend$181M
Special dividend$0.75

Used $4.7 million to repurchase 917 thousand shares of our common stock in Q2.

General educational research only — not investment advice.Every figure is as stated in the held documents; values marked “computed from stated figures” are arithmetic on those stated figures. Guidance shown is the company’s own stated guidance. No price targets, no recommendations, no consensus estimates.

Event summary

Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024 Net income of $24.5 million, up 24% compared to Q2 2024

Based on: Earnings release + parent 8-K + 10-Q — transcript not held

Guidance & outlook

No guidance located in the held release

Capital allocation

Used $4.7 million to repurchase 917 thousand shares of our common stock in Q2.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

We ended Q2 with cash and cash equivalents of $377 million and remain debt free, said Kimball Shill, Chief Financial Officer of Cricut.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

After the quarter closed, we paid $181 million in dividends and we have $49 million remaining on our $50 million authorized stock repurchase program.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

After Q2 closed, Cricut completed the following Board of Director approved dividends for total cash payments of $181 million Special dividend of $0.75 per share paid on July 21, 2025 to shareholders of record on July 7, 2025** Recurring semi-annual dividend of $0.10 per share paid on July 21, 2025 to shareholders of record on July 7, 2025** ** Both dividends were to the Company s Class A and Class B Common Stockholders.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

In addition, holders of restricted stock units that were unvested on the record date were credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the Company s equity incentive documents.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

The dividend equivalent entitles such holders to receive additional shares upon vesting of the corresponding restricted stock units.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Strategy & priorities

We are relentlessly focused on increasing our speed of execution and are accelerating investments that will help drive future revenue growth.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Key Performance Metrics In addition to the measures presented in our condensed consolidated financial statements, we use the following key business metrics to evaluate our business, identify trends affecting our business, formulate business plans and make strategic decisions.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, market size and growth opportunities.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

In some cases, you can identify these statements by forward-looking words such as believe, may, will, estimate, continue, anticipate, design, intend, expect, could, plan, potential, predict, seek, should, would, target, project or contemplate or the negative version of these words and other comparable terminology that concern our expectations, strategy, plans, intentions or projections.

SEC original ↗Cricut, Inc. — 10-Q Quarterly report10-QAug 5, 2026

Headquartered in South Jordan, Utah, the Company is an innovator in its industry, focused on bringing innovative technology (automation and consumerization of industrial tools) to the craft, DIY, and home d cor categories.

SEC original ↗Cricut, Inc. — 10-Q Quarterly report10-QAug 5, 2026

Risks & headwinds

We are continuing to lean into these investments even as we navigate the uncertainty introduced by tariffs.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, market size and growth opportunities.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

These risks and uncertainties are described in greater detail, or are incorporated by reference, under the heading Risk Factors in the most recent form 10-K or 10-Q that we have filed with the Securities and Exchange Commission ( SEC ).

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

In addition, certain risks and uncertainties not presently known to us or that we currently believe to be immaterial could affect the accuracy of any such forward-looking statements.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

All forward-looking statements should be evaluated with the understanding of their inherent uncertainty.

SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025

Competitors

Competitors & peers

Same GICS sector — classification peers, not declared competitors

Documents

Filings

30 documents

Earnings releases

12 documents

Presentations

0 documents

No presentations for Cricut, Inc. are held in this edition of the library.

Transcripts

0 documents

No transcripts for Cricut, Inc. are held in this edition of the library.

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