Inferra AI / Company / CRCT
Cricut, Inc.
CRCT · Information Technology
Last earnings Aug 4, 2026
Key results
Revenuequarter
7%
Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Growthquarter
up 2%
Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Net incomequarter
$24.5 million
Net income of $24.5 million, up 24% compared to Q2 2024 SOUTH JORDAN, Utah, August 5, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Operating incomequarter
14%
We posted solid results in Q2 with sales growth of 2%, operating income growth of 14%, EPS growth of 22%, and paid subscriber growth of 7% to over 3 million paid subscribers said Ashish Arora, Chief Executive of Cricut.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
EPSquarter
22%
We posted solid results in Q2 with sales growth of 2%, operating income growth of 14%, EPS growth of 22%, and paid subscriber growth of 7% to over 3 million paid subscribers said Ashish Arora, Chief Executive of Cricut.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Second Quarter 2025 Financial Results Revenue was $172.1 million, up 2% from Q2 2024.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Platform revenuequarter
$80.7 million
Platform revenue was $80.7 million, up 4% over Q2 2024.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Products revenuequarter
$91.4 million
Products revenue was $91.4 million, up 1% from Q2 2024.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
International revenuequarter
8%
International revenue increased by 8% over Q2 2024 and was 21% of total revenue, up from 20% of total revenue in Q2 2024.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Gross marginquarter
59.0%
Gross margin was 59.0%, up from 53.5% in Q2 2024.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
AI analysis
Q2 2025 · reported Aug 5, 2025
Based on: Earnings release + parent 8-K + 10-Q — transcript not held
The quarter in charts
GAAP gross margin
Percent of revenue, as stated
EX-99 · Aug 5, 2025 Margin values as stated in the release.
Segment mix
Business-unit revenue, as stated
Segment revenue figures as stated in the event record.
Headline figures
| Metric | Q2 2025 | Prior qtr | Year ago |
|---|---|---|---|
| Revenue | 7% | — | — |
| Growth | up 2% | — | — |
| Net income | $24.5 million | — | — |
| Operating income | 14% | — | — |
| EPS | 22% | — | — |
| Platform revenue | $80.7 million | — | — |
| Products revenue | $91.4 million | — | — |
| International revenue | 8% | — | 20% |
Guidance · company-stated
No guidance located in the held release
Margin
Capital allocation
Used $4.7 million to repurchase 917 thousand shares of our common stock in Q2.
Event summary
Reports Second Quarter 2025 Financial Results Over 3 million Paid Subscribers, up 7% over Q2 2024 Q2 2025 revenue of $172.1 million, up 2% compared to Q2 2024 Net income of $24.5 million, up 24% compared to Q2 2024
Based on: Earnings release + parent 8-K + 10-Q — transcript not held
Guidance & outlook
No guidance located in the held release
Capital allocation
Used $4.7 million to repurchase 917 thousand shares of our common stock in Q2.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
We ended Q2 with cash and cash equivalents of $377 million and remain debt free, said Kimball Shill, Chief Financial Officer of Cricut.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
After the quarter closed, we paid $181 million in dividends and we have $49 million remaining on our $50 million authorized stock repurchase program.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
After Q2 closed, Cricut completed the following Board of Director approved dividends for total cash payments of $181 million Special dividend of $0.75 per share paid on July 21, 2025 to shareholders of record on July 7, 2025** Recurring semi-annual dividend of $0.10 per share paid on July 21, 2025 to shareholders of record on July 7, 2025** ** Both dividends were to the Company s Class A and Class B Common Stockholders.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
In addition, holders of restricted stock units that were unvested on the record date were credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the Company s equity incentive documents.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
The dividend equivalent entitles such holders to receive additional shares upon vesting of the corresponding restricted stock units.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Strategy & priorities
We are relentlessly focused on increasing our speed of execution and are accelerating investments that will help drive future revenue growth.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Key Performance Metrics In addition to the measures presented in our condensed consolidated financial statements, we use the following key business metrics to evaluate our business, identify trends affecting our business, formulate business plans and make strategic decisions.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, market size and growth opportunities.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
In some cases, you can identify these statements by forward-looking words such as believe, may, will, estimate, continue, anticipate, design, intend, expect, could, plan, potential, predict, seek, should, would, target, project or contemplate or the negative version of these words and other comparable terminology that concern our expectations, strategy, plans, intentions or projections.
SEC original ↗Cricut, Inc. — 10-Q Quarterly report10-QAug 5, 2026
Headquartered in South Jordan, Utah, the Company is an innovator in its industry, focused on bringing innovative technology (automation and consumerization of industrial tools) to the craft, DIY, and home d cor categories.
SEC original ↗Cricut, Inc. — 10-Q Quarterly report10-QAug 5, 2026
Risks & headwinds
We are continuing to lean into these investments even as we navigate the uncertainty introduced by tariffs.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, market size and growth opportunities.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
These risks and uncertainties are described in greater detail, or are incorporated by reference, under the heading Risk Factors in the most recent form 10-K or 10-Q that we have filed with the Securities and Exchange Commission ( SEC ).
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
In addition, certain risks and uncertainties not presently known to us or that we currently believe to be immaterial could affect the accuracy of any such forward-looking statements.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
All forward-looking statements should be evaluated with the understanding of their inherent uncertainty.
SEC original ↗Cricut, Inc. — Earnings release (8-K exhibit)EX-99Aug 5, 2025
Competitors
Competitors & peers
Same GICS sector — classification peers, not declared competitors
Filings
30 documents- Q2 2026
- 10-QCRCT
Aug 5, 2026
- 8-KCRCT
Aug 4, 2026
- Q1 2026
- 8-KCRCT
Jun 4, 2026
- 10-QCRCT
May 6, 2026
- 8-KCRCT
May 5, 2026
- Q4 2025
- 10-KCRCT
Mar 4, 2026
- 8-KCRCT
Mar 3, 2026
- Q3 2025
- 10-QCRCT
Nov 5, 2025
- 8-KCRCT
Nov 4, 2025
- Q2 2025
- 10-QCRCT
Aug 6, 2025
- 8-KCRCT
Aug 5, 2025
- Q1 2025
- 8-KCRCT
Jun 2, 2025
- 10-QCRCT
May 7, 2025
- 8-KCRCT
May 6, 2025
- 8-KCRCT
May 5, 2025
- Q4 2024
- 10-KCRCT
Mar 5, 2025
- 8-KCRCT
Mar 4, 2025
- Q3 2024
- 10-QCRCT
Nov 6, 2024
- 8-KCRCT
Nov 5, 2024
- Q2 2024
- 8-KCRCT
Sep 30, 2024
- 10-QCRCT
Aug 7, 2024
- 8-KCRCT
Aug 6, 2024
- Q1 2024
- 8-KCRCT
May 20, 2024
- 10-QCRCT
May 8, 2024
- 8-KCRCT
May 7, 2024
- Q4 2023
- 10-KCRCT
Mar 6, 2024
- 8-KCRCT
Mar 5, 2024
- Q3 2023
- 10-QCRCT
Nov 8, 2023
- 8-KCRCT
Nov 7, 2023
- Q2 2023
- 10-QCRCT
Aug 9, 2023
Earnings releases
12 documentsPresentations
0 documentsNo presentations for Cricut, Inc. are held in this edition of the library.
Transcripts
0 documentsNo transcripts for Cricut, Inc. are held in this edition of the library.
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