AppLovin

During the second quarter 2025, we repurchased and withheld 0.9 million shares of our Class A common stock, for a total cost of $341 million 1 .

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

Total cost includes repurchase costs, including commissions and fees, as well as cash paid in connection with tax withholding and remittance obligations upon net share settlement 2 We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

Equity The Company's board of directors authorized a share repurchase program in February 2022 for the Company's Class A common stock and has authorized additional amounts under the program from time to time, including an additional $ 3.2 billion authorized in 2025.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

As of December 31, 2025, $ 3.3 billion remained available for repurchases under the program.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

During the six months ended June 30, 2026, the Company repurchased and subsequently retired 3,275,252 shares of Class A common stock for an aggregate amount, including commissions, taxes, and fees, of $ 1.5 billion.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

As of June 30, 2026, $ 1.8 billion remained available for repurchases under the program.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

In some cases, you can identify forward-looking statements because they contain words such as may, will, should, expect, plan, anticipate, going to, could, intend, target, project, contemplate, believe, estimate, predict, potential, or continue, or the negative of these words or other similar terms or expressions that concern our expectations, strategy, priorities, plans, or intentions.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

These risks include our inability to forecast our business effectively, the macroeconomic environment, fluctuations in our results of operations, our ability to execute on our operational and financial priorities, our ability to scale our business to support new users, the competitive advertising ecosystem, and our inability to adapt to emerging technologies and business models.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

In some cases, you can identify forward-looking statements because they contain words such as may, will, should, expect, plan, anticipate, could, intend, target, project, contemplate, believe, estimate, predict, potential, or continue or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans, or intentions.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

Discontinued Operations Divestiture On June 30, 2025, the Company completed the sale of certain wholly-owned subsidiaries that operate the Company s Apps business (the Apps Business ), as part of its strategic effort to divest non-core assets and dedicate its resources to advancing its advertising business.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

Total cost includes repurchase costs, including commissions and fees, as well as cash paid in connection with tax withholding and remittance obligations upon net share settlement 2 We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties, including changes in our plans or assumptions, which could cause actual results to differ materially from those projected.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

The forward-looking statements contained in this letter are also subject to other risks and uncertainties, including those more fully described in our Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2025.

SEC original ↗AppLovin — Earnings release (8-K exhibit)EX-99Aug 6, 2025

Legal Proceedings 29 Item 1A.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

Exhibits 61 Signatures 62 Table of Contents NOTE ABOUT FORWARD-LOOKING STATEMENTS This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026

The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors, including those described in the section titled Risk Factors and elsewhere in this Quarterly Report on Form 10-Q.

SEC original ↗AppLovin — 10-Q Quarterly report10-QAug 5, 2026